COU
Champions of Uruguay was born from the desire of three friends who love sneakers and wanted to do something to make the sneakerhead community to grow in the country. The project is focused on showing on instagram, pieces that you see on the street and that are true gems, almost collectible, but with a particularity: that the person who has them, tells their story with them.
In this way, CoU grew and became a benchmark for Uruguayan sneaker culture, even expanding to markets such as Argentina and Spain. The stories are real and told by each of those who participated in the project.
